Employer branding has become a critical component for companies looking to attract and retain top talent. It’s no longer just about job perks and salaries. Today’s workforce is looking for something more: a company culture that aligns with their values and a sense of purpose beyond just a paycheck.

At OPC Événements, we help you build such a company culture through employer branding events! Here is more information about the full range of services we offer.

How important is employer branding for a company?

Your employer brand is your company’s identity, both internally and externally. It’s what sets you apart from your competitors and attracts potential candidates. By actively engaging with employee feedback and promoting a positive employer culture, you can foster a strong employer brand that resonates with both potential employees and current staff.

What are the 5 benefits of successful employer branding initiatives?

1. Reduce recruitment costs
2. Increase employee retention
3. Create a sense of purpose and pride among employees
4. Improved productivity
5. More positive work environment

How to develop your employer branding strategy through events?

Of course, a modern employer brand strategy should go far beyond standard corporate communications. Employer Branding Events and Initiatives are a powerful tool to help companies build their brand and attract top talent. These events can take many forms, from job fairs and recruitment events to employee appreciation days and community outreach programs. By leveraging social media channels and integrating employee-generated content (for example through hybrid events), your employer branding efforts can reach a wider audience.

At OPC Events, we work with companies to develop customized Employer Branding Events and Initiatives that align with their values and goals. Our team of experts will help you plan your events from A to Z. Discover here some of our past projects!

Attracting new talents

You must market yourself to potential employees. What’s your employer value proposition? A great way to convey that information to potential employees is through company events and/or a strong social media presence & online presence.

Employer Branding Events and Initiatives can help you attract new talent and find ideal candidates by showcasing your company values, corporate culture, and job openings. By providing potential candidates with an inside look at your company, you can create a sense of excitement and interest that can translate into job applications and, ultimately, new hires.

Utilize employee testimonials, employee stories, and real people to create authentic employer branding content types that resonate with potential hires.

Get people to join and stay

Employer Branding Events and Initiatives can help with talent acquisition, but they also help you retain your current employees. By celebrating your company culture and values, you can create a sense of belonging and pride among your team. Strong employer branding can lead to increased engagement and loyalty, which can ultimately improve retention rates and employee referrals, which reduce the cost per hire.

Positive employee experiences and employee benefits, along with a focus on internal communications and employee engagement, are key to being perceived as an attractive employer.

A good employer branding strategy creates a virtuous cycle. By reducing turnover and making recruiting easier, you free up time for your human resources department. With that extra time, your HR department can invest additional efforts in improving the corporate culture, turning you into an employer of choice and further reducing employee turnover.

How can we help you with this challenge?

At OPC Events, we have a team of experts we love to create Employer Branding Events and Initiatives. We work with companies of all sizes and industries to help them create a strong employer brand that attracts and retains top talent. Our services include content development, communication, and event planning. We work closely with our clients to understand their unique values and goals, and develop customized strategies that deliver results.

Contact us today to learn more about how we can help you develop your employer branding strategy and create impactful events that showcase your company culture and values.