SNC-Lavalin rebranding to AtkinsRéalis : employee reveal event

On September 12, 2023, OPC organised one of the biggest events in its history: the reveal event of the new AtkinsRéalis brand (previously SNC-Lavalin).

In just 8 weeks, we created a spectacular 60 minutes worldwide webcast, in which the CEO of the company, Ian L. Edwards, introduced the new brand.

🎯 THE MANDATE : Collaborate with the global internal communications team to announce SNC-Lavalin’s new identity to its 37,000 employees around the world, via both a virtual and in-person event. Set up an online broadcast platform, create dynamic content aligned with very specific lines of communication, write texts, integrate a dance performance then create interactions with people located all over the world. Following this webcast, a local panel and an in-person event were held for the 1,400 employees present in Montreal.

🌟 THE IMPACT : Support this Quebec flagship in the deployment of one of its most important milestones in its history. Participate in unifying an international team that contributes to creating a better future on a global scale.