How to keep up with the latest trends of the event industry (Part 2)
Our previous blog post delved into the importance of encouraging your employees to stay informed regarding the latest trends of the event industry. Indeed, in order to stay up-to-date with the latest event craze, we want to remind event organisers and coordinators of the importance of investing half-an-hour a day to reading and research. As promised, this article will provide you with four additional tips on how to efficiently build your knowledge on our industry.
Electronic magazines: lighten your bags and broaden your mind
Firstly, sign up to electronic magazines that tackle topics on event management. Not only are they easy to use, but you can also download articles directly onto your computer, tablet or smart phone and access them even when your device is offline.
Furthermore, electronic magazines often allow you to share your favorite articles in just a couple clicks. It’s a great way to keep your social media platforms updated and share your knowledge with your fellow colleagues. When doing so, don’t forget to select an interesting quote from the article to catch your audiences’ attention, express your opinion in a few short sentences and finish it off with an open-ended question in order to generate interactions on your page.
To get you started, here are a couple magazines that tackle interesting topics from the event industry:
Newsletters: the effortless and smart reminder
Typically, employees of an event agency begin their day by sorting through their inbox. Therefore, signing up for newsletters that match your needs and interests is an optimal way to keep up with the latest news at the very start of your day. Provided you receive quality newsletters, this tip will ensure that you remain knowledgeable on hot topics in event management; and all of this without having to invest your own time into research!
Simply sign up for the newsletter of your choice and you will start receiving daily issues in your inbox. Every morning, when reading your emails, take a few minutes to read the big titles of the newsletters that interest you. When a title catches your interest, simply click on it to view the article and there you go!
Furthermore, electronic newsletters are also very easy to forward to your team or to distant colleagues who would benefit from their content. By doing so, you are hitting two birds with one stone: you are staying informed, all the while maintaining your business relations. In the case that a newsletter is no longer of interest to you, simply unsubscribe from it and it won’t appear in your mailbox again.
Lastly, you can also check whether your favorite event management magazines offer newsletters with a shortened versions of their articles.
To start off on the right foot, here are three newsletters we would recommend you subscribe to:
Don’t forget about the power of your network (and no we’re not talking about your LinkedIn network, but rather your real network!)
Aside from reading articles, we also recommend you attend industry events and interact with your peers. Don’t hesitate to ask questions and demonstrate curiosity with regards to new industry topics that you are particularly interested in. Developing friendships, learning from your exchanges and keeping yourself informed on the recent tactics used in event management, is a great way to reflect on the successes and failures on the industry, all the while allowing you to further align your ideas with the vision of your clients.
Online analytical tools: your key to successfully predicting trends
Google Trends is a free tool that measures the popularity of a keyword on Google’s search engine. Knowing which keywords web users type in to research event management related content can provide you with precious clues regarding industry trends. Indeed, this tool will help you discern which trends are on the rise and which are declining in popularity.
This simple tool will also provide you with graphic representations detailing the searchability of your topic, a map showcasing the regions where the topic is the most searched and finally a list of related keywords and topics.
Let us know in the comments below how you stay up-to-date with the new industry trends. We love reading your answers and hearing about your tips!