How Design Sprint will improve your event managament

Smart and agile project management will leave its mark in the next decade.

Have you felt that at times your event scenarios were a bit redundant? Do you believe that innovative solutions could help remedy that? In 2020, Deloitte released a study on the seven most effective marketing trends of the year. Amongst these, was a popular project development method that has since then been widely used across many industries and professions. You may have already guessed it, we are referring to Design Sprint.

Indeed, more than ever, innovative and memorable events rely on versatility and resourcefulness. Design Sprint is a method that will help your team improve on these components and apply these qualities to your projects.

The author of this method is Jake Knapp. Before developing Design Spring, he worked as a design for Google and Google Ventures. Let’s not forget he was also hired to coach the teams of companies such as LEGO, IDEA and even NASA, on the principles of strategic designing and time management. Even though his tool was initially developed for teams of developers, it has since then evolved and adapted to a range of domains.


Find a framework that garners versatility

To transform your projects according to Design Sprint principles, you must first develop a framework that places your team’s relationship with your clients at the center. Indeed, this will prepare you for your primary objective: be able to constantly and rapidly adapt your concept in a collaborative manner.

However, don’t fool yourself into thinking that the transition from a traditional framework to a versatile one will happen overnight! For the majority of companies, the implementation of this work model is achieved through a punctual and progressive effort.

Now that we’ve looked at Design Sprint principles, let’s look at why Design Sprint will be your team’s strongest ally when brainstorming ideas for events and how it will allow an incredible emergence of ideas even within time constraints.


How to develop a winning event concept in less than 5 days

You are probably telling yourself that developing a solid project in 5 days is impossible. Especially one that includes a full budget.

However, you may have noted by now that the Design Sprint method actually speeds up the developmental stage of project management. By condensing, creating and testing a concept that responds to one or many of your problematics, over the course of 5 days, you are vastly improving your versatility and ability to work as a team.

In fact, some Design Sprints are held over the course of 3 days or even just 1 day.


Here is an example of a 5-day Design Sprint scenario

Day 1: Train your team on the project and consolidate their bond. You can do so by identifying the problem to solve and by defining the goals to achieve by the end of your Sprint.

Day 2: Each member of the team must brainstorm and present a different solution.

Day 3: Focus your effort on the creation of a prototype of your concept. Begin your day by reading through the list of solutions you developed yesterday and by analyzing each of them. You must then select those who have a better chance of matching your main objective in the long run. Lastly, in the afternoon, transform your chosen solutions into scenarios. These will become your plan to follow when creating your storyboard.

Day 4: Create a prototype of your storyboard. You can do so in different formats, such as drawings, mood boards or even videos. Make sure to pick a format that visually represents your concept best.

Day 5: At this stage, you should have a realistic prototype that represents your most promising solution. On your last day, aim to test this solution to your target audience. When doing so make sure to pay close attention to their commentary and reactions during your presentation. Once your Design Sprint comes to a close, you will know which tweaks to make to finalize your concept.

To summarize, here a few excellent reasons you should try the Design Sprint method

  • To witness rapid results;
  • To test the potential of a concept without having to invest in its development;
  • To stimulate creativity and seek the best ideas;
  • To limit the risks;
  • To maximize your return on investment;
  • To redirect your project if necessary;
  • To win a pitch;
  • To develop a project that is relevant, efficient and brave!



Jake Knapp explanatory video :